Glossary entry (derived from question below)
Engels term or phrase:
behavioral targeting
Nederlands translation:
behavioral targeting
Jan 26, 2010 08:58
14 yrs ago
Engels term
behavioral targeting
GBK
Engels naar Nederlands
Zakelijk / financieel
Reclame / voorlichting
Definition from
Sprythink Inc.:
A technique used by online publishers and advertisers to increase the effectiveness of their campaigns. Behavioral targeting uses information collected on an individual‘s web browsing behavior such as the pages they have visited or the searches they have made to select which advertisements to be displayed to that individual. Practitioners believe this helps them deliver their online advertisements to the users who are most likely to be influenced by them.
Example sentences:
Behavioral patterns can often reveal far more about an individual's wants and needs than simple demographics. Using AOL's behavioral targeting technology, you can identify the types of patterns that indicate potential customers, and deliver ads accordingly. (AOL Inc.)
Since the ad is generated by a consumer’s demonstrated interest, behavioral targeting provides stronger, more promising sales leads, allowing marketers to serve relevant ads anywhere within a network of websites. (CBS Interactive Inc.)
Behavioral targeting technologies work by anonymously monitoring and tracking the content read and sites visted by a designated unique user or IP as that user surfs the Internet. (Search Engine Journal)
Proposed translations
(Nederlands)
| 4 +2 | behavioral targeting |
Henk Hofman (X)
|
Change log
Jan 26, 2010 03:25: changed "Kudoz queue" from "In queue" to "Public"
Jan 26, 2010 08:58: changed "Stage" from "Preparation" to "Submission"
Jan 29, 2010 10:02: changed "Stage" from "Submission" to "Selection"
Jan 29, 2010 21:54: changed "Stage" from "Selection" to "Completion"
Proposed translations
+2
25 min
Selected
behavioral targeting
Definition from
webanalisten.nl:
Bij behavioral targeting gaat het er dus met name om dat je op basis van informatie (over de bezoeker - gedrag/wie/wat/waar/hoe, etc) keuzes maakt bij het uitserveren van je content (bijvoorbeeld een banner of tekstlink).
Example sentences:
Bij behavioural targeting wordt content (bijv. productaanbiedingen of advertenties) getoond op basis van bezoekersgedrag (denk aan herkomst bezoeker). (marketingfacts)
Door gebruik te maken van de behavioral targeting technologie van Wunderloop krijgen internetgebruikers gericht advertenties en informatie te zien op basis van hun surfgedrag. (Adformatie)
4 KudoZ points awarded for this answer.
Something went wrong...