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Glossary entry

German term or phrase:

Schönheit entscheidet an der Kasse

English translation:

An attractive design sells

Added to glossary by Michele Fauble
Sep 26, 2005 10:45
18 yrs ago
2 viewers *
German term

Schönheit entscheidet an der Kasse

German to English Bus/Financial Marketing Company profile
Phrase from a marketing company profile.
Can this be translated as follows:
Product attractiveness is what keeps the cash counter ringing.
Proposed translations (English)
5 A good-looking/attractive design sells
4 +4 beauty is the deciding factor at the cash register
3 +2 Looks play the key role in a purchasing decision
3 +2 beauty sells
4 looks sell
2 +1 looks decide
3 Beauty cashes in
3 Looks are a products best friends
3 good looks make the sale
3 Good packaging sells
Change log

Sep 26, 2005 10:58: Marcus Malabad changed "Term asked" from "Sch�nheit entscheidet an der Kasse." to "Sch�nheit entscheidet an der Kasse"

Sep 26, 2005 11:03: Ian M-H (X) changed "Level" from "Non-PRO" to "PRO"

Discussion

Brie Vernier Sep 26, 2005:
NB: Unterhaltungselektronik is far more widely known as "consumer electronics" ... compare the Googles
Ashok Bagri (asker) Sep 26, 2005:
It relates to entertainment electronics.
Aniello Scognamiglio (X) Sep 26, 2005:
with Klaus. Do they mean "Produktsch�nheit"? Strange Slogan!
Ashok Bagri (asker) Sep 26, 2005:
This is what is given in the document. This must be a typical marketing jargon and hence cannot be translated literally.
Klaus Herrmann Sep 26, 2005:
Is there a word missing, by any chance: Sch�nheit entscheidet **sich** an der Kasse? If not, the sentence would translate as "Beauty votes at the cash register", which I'd rather expect to read in a tabloid headline, not in a marketing piece.

Proposed translations

6 hrs
German term (edited): Sch�nheit entscheidet an der Kasse
Selected

A good-looking/attractive design sells

I think 'a good-looking design' or 'an attractive design' works well for entertainment electronics.



Manufacturers are starting to realize that design sells," says Paul Foresman, ... This year offers everything from an $80000 home entertainment system, ...
www.bdmag.com/issues/jan_2004/f_nextgen.htm

Not so long ago, we talked about HP moving into the consumer electronics, ... Conclusion: Good Design Sells! A new Microsoft Optical Mouse by S+ARCK. ...
www.ubergizmo.com/archive/2004_08_29_archive.html

Good design sells! ... This blog is dedicated to gadgets, computers, consumer electronics and in a broader ...
www.ubergizmo.com/archive/2004_10_03_archive.html

Conclusion: Good Design Sells! A new Microsoft Optical Mouse by S+ARCK. ...
www.ubergizmo.com/archive/2004_08_29_archive.html

An attractive design sells it. Every manufacturer and/or seller can make sure of the fact that it is very often the packing which sells the product. ...
www.jb.cz/en/packaging-machines/packaging.htm

Great quality and a good looking design. Great price. ... Maybe the all-time worst electronics product that I've ever purchased. ...
reviews.cnet.com/4025-5_7-21261494.html?destUrl=%2FSamsung_TXN3098WHF%2F4852-5_7-21261494.html&astId=



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Note added at 6 hrs 34 mins (2005-09-26 17:19:40 GMT)
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Maybe even 'beautiful design sells'.
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4 KudoZ points awarded for this answer. Comment: "Thanks"
+1
21 mins
German term (edited): Sch�nheit entscheidet an der Kasse

looks decide

the only sense I can make of it

More context needed, but it could mean it's not first come, first served (wer zuerst kommt, mahlt zuerst), but that "beauty" decides who is served first or how much you have to pay...
Peer comment(s):
agree writeaway : or the eyes have it
30 mins
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+2
20 mins
German term (edited): Sch�nheit entscheidet an der Kasse

Looks play the key role in a purchasing decision

One of many options - I'm sure someone will come up with a shorter, snappier version.

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Note added at 23 mins (2005-09-26 11:08:30 GMT)
--------------------------------------------------

When it comes to deciding which product to buy, looks matter

Peer comment(s):
agree Cilian O'Tuama : snap / yeah, without context, all we can do is guess
2 mins
I'm guessing that it's the looks of the product, not the purchaser, that are meant - but either way this or your "looks decide" would work
agree Martina Heintke : exactly, as it can't possibly be the cashier - or could it?
27 mins
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+4
22 mins
German term (edited): Sch�nheit entscheidet an der Kasse

beauty is the deciding factor at the cash register

or

appearances open purse strings (perhaps a bit too snappy)



--------------------------------------------------
Note added at 23 mins (2005-09-26 11:08:47 GMT)
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people buy with their eyes

--------------------------------------------------
Note added at 25 mins (2005-09-26 11:11:23 GMT)
--------------------------------------------------

people buy what looks good

(I'd like a bit more context as well, to know if we're even plodding in the right direction here. What follows the headline?)
Peer comment(s):
agree Ian M-H (X) : "people buy with their eyes" would work
5 mins
agree Hilary Davies Shelby : i like "people buy with their eyes"
12 mins
agree Cilian O'Tuama : maybe unlikely, but it could even mean that most customers go to the best-looking cashier
43 mins
agree Robert Kleemaier : safest bet given the lack of context/ambiguity of the source text
1 hr
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+2
1 hr
German term (edited): Sch�nheit entscheidet an der Kasse

beauty sells

A variation of "sex sells", but perhaps too short for your context.

Peer comment(s):
agree Harry Borsje : you deserve the credit for this one, except for products: looks sell
21 mins
agree Brie Vernier
1 hr
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2 hrs
German term (edited): Sch�nheit entscheidet an der Kasse

Beauty cashes in

I think it should be kept as short as possible.
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2 hrs
German term (edited): Sch�nheit entscheidet an der Kasse

looks sell

another suggestion or

looks are what counts
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2 hrs
German term (edited): Sch�nheit entscheidet an der Kasse

Looks are a products best friends

(although, of course, in fact they mean appearance)

just one more for the road!
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3 hrs
German term (edited): Sch�nheit entscheidet an der Kasse

good looks make the sale

or 'are what make the sale'

(yet another option -- but in any case I doubt that 'beauty' is the right word here)
Something went wrong...
6 hrs
German term (edited): Sch�nheit entscheidet an der Kasse

Good packaging sells

If you are looking for a typical 'marketing term' than we are talking about products and I would think that 'packaging' is more associated with it.
'Looks sell' is also apt, but more associated with glamour!
Something went wrong...
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