Glossary entry (derived from question below)
English term or phrase:
Flight
Serbian translation:
period (aktivnog) reklamiranja
Added to glossary by
Bogdan Petrovic
May 14, 2013 09:37
11 yrs ago
1 viewer *
English term
Serbia
Simultaneous and Written translation
Native in: Serbian
Works in: English to Serbian, English to Serbo-Croat, French to Serbian, and 4 more.
Flight
English to Serbian
Marketing
Advertising / Public Relations
1. The agency shall carry out an effectiveness analysis of the finalized campaigns in the form of the so-called ”Post-Buy Analysis” taking the form of a presentation:
• After the end of each TV campaign within 7 days (or as soon as is practicable dependent on broadcast data) of the end of each Flight and/or month in an abbreviated version (if applicable);
• within 14 days of the end of each month (or as soon as is practicable dependent on broadcast data) and/or Flight in a full version, with financial expenses and cost settlement (if applicable).
• After the end of each TV campaign within 7 days (or as soon as is practicable dependent on broadcast data) of the end of each Flight and/or month in an abbreviated version (if applicable);
• within 14 days of the end of each month (or as soon as is practicable dependent on broadcast data) and/or Flight in a full version, with financial expenses and cost settlement (if applicable).
Proposed translations
(Serbian)
| 3 +2 | period (aktivnog) reklamiranja |
zoe1
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Proposed translations
+2
1 hr
Selected
period (aktivnog) reklamiranja
http://en.wikipedia.org/wiki/Flighting_(advertising)
http://www.adglossary.com/index.php?term=4
http://www.businessdictionary.com/definition/flighting.html
flighting
Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.
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Note added at 1 hr (2013-05-14 11:23:59 GMT)
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Nešto ovako.
http://www.adglossary.com/index.php?term=4
http://www.businessdictionary.com/definition/flighting.html
flighting
Advertising timing strategy where ads or commercials are run during a period (called a flight) followed by a period of no advertising (called a hiatus) followed by a flight ... and so on. This practice is contrary to the recency theory which argues that any gap in promoting a product will hurt its sales and, therefore, advertising should be continuous.
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Note added at 1 hr (2013-05-14 11:23:59 GMT)
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Nešto ovako.
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