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Feb 16, 2022 21:24
2 yrs ago
70 viewers *
English term

elevate the market place

English Bus/Financial Business/Commerce (general) Marketing
From a promotional video about Nike France.

The breakthrough here was to regroup the country PNL into one regional hub.
When Decathlon was making 25% of France’s business, we had to follow their games.
At a European level, they only made 5%.
So we could decide who we wanted to partner with and how we could collaborate to ***elevate the market place***.

I'm not sure what that really means. Thanks!

Discussion

philgoddard Feb 17, 2022:
"When Decathlon was making 25% of France’s business, we had to follow their games."
This sounds like a French person speaking imperfect English.
Yvonne Gallagher Feb 17, 2022:
@ All Looks like non-native jargon. Since none of us (natives) knows what it means I think it best to use a vague term like "IMPROVE". Anything more specific is risky. Note that "marketplace" can also be used in a more figurative or abstract way
https://www.collinsdictionary.com/dictionary/english/marketp...
and https://www.bluecart.com/blog/what-is-marketplace
TonyTK Feb 17, 2022:
Agree with you and Phil. As Decathlon is mid-market compared to other retailers, I suppose there's an outside chance it means to raise the level of the marketplace (make it more "premium", hence improved sales of higher-priced shoes/equipment), but that's just a wild guess.
Laura Vinti (asker) Feb 17, 2022:
Marketing jargon, I guess It might be on of those great-sounding bits marketing people are so fond of, which are devoid of real meaning.
It appears twice in the text, which is a transcription of a video. I'm not even sure what marketplace here really means, as opposed to the simpler "market". Could the phrase mean "expand our presence in the market"? "Increase our revenues"?
philgoddard Feb 16, 2022:
It gets only ten Google hits, and I'm still not clear what it means. Here's one example:

"We are proud of our commitment to making a positive impact in the community and social issues, and we are honored we can partner with others to elevate the marketplace," said Susan Salka, President and CEO of AMN Healthcare.
http://ir.amnhealthcare.com/press-releases/press-releases-de...

Here, it sounds like it just means "make the world a better place".

Responses

10 mins

elevate the market place

It means to make the brand more high-end within the market :)
Peer comment(s):

neutral philgoddard : How do you know? Why the 5? I'm a native speaker, and I've never heard it before.
11 mins
Because I have been working in fashion since 2012 and this expression it is pretty common, not only in fashion, but in any high-end business context.
neutral Yvonne Gallagher : Pure guesswork so CL5 is excessive//Oh yeah, your (non-native) English is better than mine as you've been "alphabetised"! LOL
14 hrs
Because I have been working in fashion since 2012 and this expression it is pretty common, not only in fashion, but in any high-end business context.
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1 hr

significantly increase sales and profit

To rise the business to a higher level of profits.
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8 hrs

increase our presence in the market

I think it means "increase their presence in the market", in other words, they want to increase their share in the market. At least it fits the context perfectly well.
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+1
12 hrs

elevate your brand in a specialized marketplace

Elevation in terms of business can be defined as when someone in the field or something achieves a higher rank or status. It can also be defined as the process of moving or raising to a higher position, raising a product, etc. Therefore, elevating your brand is about making strategic choices about how to use those values and engage your customers.
https://startupnation.com/grow-your-business/elevate-brand-s...

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Note added at 12 ώρες (2022-02-17 10:09:39 GMT)
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https://www.zenbusiness.com/blog/elevate-brand-6-tips/
Peer comment(s):

agree Ana Flávia Ribeiro : Totally agree, and that is what I suggested above, but some freelancers here on ProZ have miserable lives and too much time to spare accusing others and demeaning other people's suggestions.
23 days
neutral Yvonne Gallagher : yeah, I have "a miserable life" and just want to "demean" LOL. This is over-translation and "elevate" is just not idiomatic English
24 days
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+1
1 day 3 hrs

boost the marketplace/take the marketplace to the next level

I reckon this is either a mistranslation, or a French person speaking less than perfect English. So, with apologies to those who don't speak French, I Googled "éléver le marché" and got the following.

We still can't be certain of the meaning, but I think I'm in the right ballpark. I think it's referring to the market as a whole, not one company's situation.

Élever le marché des échafaudages: principaux fabricants et tendances actuelles, perspectives, demande de l’industrie, taux de croissance, ventes, taille, type et prévisions 2027
http://afriquequigagne.ca/news/121483/elever-le-marche-des-e...

Le coût de ces mesures reste encore incertain mais si Macron parvient à fournir des résultats visibles qui aideront à ***élever le marché français*** et satisfaire la population française ainsi que les partenaires européens, cela sera un excellent atout majeur.
http://www.polemics-magazine.com/language/le-chomage-une-opp...

L'inspiration initiale de se lancer dans l'importation de vin vient du désir de Mathew ***d'élever le marché*** québécois à un niveau qui saurait faire...
http://www.terroir-imports.com/a-propos-de-nous





Peer comment(s):

agree TonyTK : Le singe est disparu https://www.youtube.com/watch?v=GVVMPsXx708
7 hrs
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