Glossary entry (derived from question below)
English term or phrase:
intercept surveys
German translation:
Kurzinterviews
Added to glossary by
bvogt
Jan 7, 2015 17:55
9 yrs ago
3 viewers *
English term
intercept surveys
English to German
Marketing
Marketing / Market Research
Surveys
Die Beschreibung von Funktionen einer Umfrage-Software:
xxx gives you all the tools you need to take fieldwork on the road for in-person appointments, event interviews, and intercept surveys. Interview in offline mode then synchronize data simply, and make changes whenever you want with remote interview and survey management tools.
xxx gives you all the tools you need to take fieldwork on the road for in-person appointments, event interviews, and intercept surveys. Interview in offline mode then synchronize data simply, and make changes whenever you want with remote interview and survey management tools.
Proposed translations
(German)
5 | Kurzinterviews | Peter Keegan |
3 | Zufallsbefragung | Klaus Conrad |
3 | Befragung vor Ort | BrigitteHilgner |
Proposed translations
11 mins
Selected
Kurzinterviews
Intercepts
The term "Intercepts" defines a broad range of short interviews, usually only a few minutes in length which are carried out "in-situe" with consumers.
Street intercepts are common and involve approaching likely research interview prospects at a certain time and place, asking a few qualification or screening questions, then asking for permission to deliver a questionnaire in return for a small incentive.
Intercepts are also commonly carried out in or outside shopping malls, or retail outlets - indeed any venue where large numbers of a target group are possible. Generally, despite the few short qualification questions, the sample should be viewed as a "convenience sample", as generally sample selection is less strict than other methods. However, intercept surveys have great advantages in terms of expense, speed of data collection and collecting a good range of views. Generalisability is limited but of course rises the more intercepts are completed, and the more demographic information collected which could be helpful in coming to rough estimates of generalizability.
Best regards!
The term "Intercepts" defines a broad range of short interviews, usually only a few minutes in length which are carried out "in-situe" with consumers.
Street intercepts are common and involve approaching likely research interview prospects at a certain time and place, asking a few qualification or screening questions, then asking for permission to deliver a questionnaire in return for a small incentive.
Intercepts are also commonly carried out in or outside shopping malls, or retail outlets - indeed any venue where large numbers of a target group are possible. Generally, despite the few short qualification questions, the sample should be viewed as a "convenience sample", as generally sample selection is less strict than other methods. However, intercept surveys have great advantages in terms of expense, speed of data collection and collecting a good range of views. Generalisability is limited but of course rises the more intercepts are completed, and the more demographic information collected which could be helpful in coming to rough estimates of generalizability.
Best regards!
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13 mins
Zufallsbefragung
Das Institut, für das ich früher gearbeitet habe, hat diese Art Interviews als Zufallsbefragung bezeichnet – im Unterschied zu den Befragungen bei den Befragungspersonen zu Hause, bei denen wir Interviewer die Befragungspersonen vor der Durchführung der Befragung anhand bestimmter Quoten ausgewählt haben
13 hrs
English term (edited):
intercept survey
Befragung vor Ort
Nein, dies ist sicherlich nicht der "offizielle" Begriff (falls es einen solchen gibt), aber gemeint ist, dass man Menschen "vor Ort" (bei der Arbeit, beim Einkauf, etc.) befragt.
Siehe:
http://bast.opus.hbz-nrw.de/volltexte/2012/330/pdf/V200.pdf
S. 25, unter dem Gliederungspunkt: 3.3.1 Befragung: Begriff und Arten (linke Spalte)
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Note added at 14 hrs (2015-01-08 08:08:03 GMT)
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Es kommt natürlich immer auf den Zusammenhang an - wo findet die Befragung welcher Personen statt. Siehe als weiteres Beispiel:
https://books.google.de/books?id=vmIFBgAAQBAJ&pg=PA30&lpg=PA...
Fußnote 36 und den Text darüber
Siehe:
http://bast.opus.hbz-nrw.de/volltexte/2012/330/pdf/V200.pdf
S. 25, unter dem Gliederungspunkt: 3.3.1 Befragung: Begriff und Arten (linke Spalte)
--------------------------------------------------
Note added at 14 hrs (2015-01-08 08:08:03 GMT)
--------------------------------------------------
Es kommt natürlich immer auf den Zusammenhang an - wo findet die Befragung welcher Personen statt. Siehe als weiteres Beispiel:
https://books.google.de/books?id=vmIFBgAAQBAJ&pg=PA30&lpg=PA...
Fußnote 36 und den Text darüber
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