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When Apple Transcreates Headlines, and When it Doesn’t

By: babble-on

Transcreating Headlines is one of the most interesting parts of a translator’s job, especially when it will be seen around the world. This is especially true for headlines from large multinational companies like Apple Inc. This article walks through a fascinating example of a single headline introducing Apple Pay into more than a dozen languages. Where did Apple go right in transcreating it? Where did the team “punt” and do a more or less literal translation? Looking at examples from Spanish to Japanese, we see that even large companies with big budgets produce varied quality translations.

Full article:

https://www.ibabbleon.com/copywriter-translator/2020/12/transcreation-apple-headline-localization-translation/

For Meredith McKinney, translations must be ‘as natural as breathing’

By: Catharine Cellier-Smart

Interview with the Australian translator of classical Japanese literature Meredith McKinney

https://www.japantimes.co.jp/culture/2020/12/12/books/for-meredith-mckinney-translation/

Indian translations are getting richer

By: Catharine Cellier-Smart

Indian publishers are exploring literature from under-represented languages

https://timesofindia.indiatimes.com/articleshow/79486001.cms

Amazon Echo’s new Alexa Live Translation feature: friend or foe to translators?

By: Loie Favre

With the advancement of translation and interpretation technology, how concerned do translators and interpreters actually need to be? Is the robot-controlled future upon us?? Here’s my take on Amazon Echo’s new Alexa Live Translation feature/skill, and how I believe we’re still in the green zone.

https://www.favretranslations.com/post/new-amazon-echo-alexa-live-translation-feature-translators-concerned

Why we should learn German, by John le Carré

By: philgoddard

“The most conscientious editors of my novels are not those for whom English is their first language, but the foreign translators who bring their relentless eye to the tautological phrase or factual inaccuracy – of which there are far too many. My German translator is particularly infuriating.”

This beautiful article is three years old, but it’s timely now, since Le Carré died a few days ago.

Why we should learn German | Languages | The Guardian

Essential localization tips for the thriving Canadian market

By: Loie Favre

In a latest article published by Alconost, tips and insights about localizing for Canadian audiences are discussed, such as:

  • how the Canadian market looks right now and where it’s heading; which industries are growing
  • Differences in English between the US and Canada
  • Canadian Slang
  • Differences in French between France and Canada
  • Localization advice

Check the article out here at MulitLingual.com: Localization tips for the Canadian market

Freelance translator survey 2020 report published

By: Alina Cincan

At the beginning of the year, Inbox Translation embarked on an extensive research project on freelance translators. It was based on a survey (almost 70 questions, exploring various aspects of the profession – working with translation agencies and direct clients, rates, non-payment, continuing professional development, routes into the profession etc.), which received more than 1,500 responses. Many people got involved, including from professional translation associations such as the Chartered Institute of Linguists, the Institute for Translation and Interpreting, The American Translators Association, the Association of Translation Companies etc.

9 months and 18,000 words later, the report is finally here:

https://inboxtranslation.com/resources/research/freelance-translator-survey-2020/).

The most used words of 2020: how translators and interpreters adapted this year

By: Loie Favre

What words marked 2020 and what were some things language professionals have to do to adapt to changing times and linguistic needs? How can translators be up to speed with the latest words and trends? Find out in the latest article:

https://www.favretranslations.com/post/most-used-words-2020-translators-adapt

How to market yourself as a freelancer: 9 self-promotion tips to get new clients

By: Loie Favre

Self-promotion as a freelancer is super important, so in my latest article, I talk about different ways that a freelancer, especially a translator or other language professional, can make themselves stand out, be relevant, meet industry peers and get noticed as an expert!

https://www.favretranslations.com/post/how-to-market-yourself-and-get-new-clients-as-a-freelancer

335 languages spoken in the US and one very polyglot President: American Language Stats

By: Loie Favre

The United States is far from being an English-only speaking country. It is in the top 10 countries with the most spoken languages! This just goes to show just how diverse the country is, which is one of the reasons why it’s so rich and interesting, despite what some Americans might say. Everyone could learn a thing or two from US President John Quincy Adams and take advantage of the language mecca that is America. Find out more about the languages spoken in the US here:

https://www.favretranslations.com/post/there-are-335-languages-spoken-in-the-us-this-us-president-could-speak-8-american-language-stats

Best Google Chrome Extensions for writers and translators

By: Loie Favre

So you’re a professional writer or translator. Quality is an important measurable in our line of work, and when it’s lacking, it gets noticed. Mistakes can cost you a client. However, there are software solutions to help language professionals write better, find the right word, do more research, organize our work, and stay productive on top of it all. A lot can be achieved by adding plug-ins to your internet browser. Here are my top favorite, best Google Chrome Browser Extensions for writers and translators.

https://www.favretranslations.com/post/best-google-chrome-extensions-for-writers-translators

Successfully Write An Eye-Catching Translation CV

By: Andrea Capuselli

As companies increasingly turn towards international operations and expand into global markets, there is also a greater need for translators.

A carefully curated translation CV is essential if you want to stand out from the crowd and secure new projects and clients. In order to successfully compete against other translators, here are five top tips to improve your translation CV.

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national operations and expand into global markets, there is also a greater need for translators.

A carefully curated translation CV is essential if you want to stand out from the crowd and secure new projects and clients. In order to successfully compete against other translators, here are five top tips to improve your translation CV.

Use a Clear and Simple Layout

How to Successfully Find and Work with Translation Agencies

By: Andrea Capuselli

I’ve often received questions about translation agencies, how to find the good ones, how to apply to them, and how to work with them. That is what I’m covering in this episode. In the search to find a steady stream of clients, sometimes working with a translation agency can be your best bet, at least at the beginning of your career.

Listen to the podcast here

Freelance Finance: Setting Rates

By: Andrea Capuselli

Here at The Savvy Newcomer we understand that it can be intimidating to talk about money. It’s often a sticky subject, but we feel it couldn’t be more important to address as small business owners. One major component of succeeding as a freelance translator or interpreter is managing your finances well. If you don’t master your money, your translation career won’t be profitable or sustainable. This series on money matters is intended to get right to the heart of some of our biggest questions about freelance finances; we won’t shy away from the tough questions and we invite you to dive into these topics along with us.

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How the translation of a Bengali play led to a British priest being convicted for libel in 1861

By: Andrea Capuselli

Nil Darpan or The Indigo Planting Mirror was a Bengali play written by Dinabandhu Mitra in 1858-’59. The drama was written in the context of social agitation in Bengal, known as the Indigo Revolt. The play examines the treatment of the Indian peasantry or ryots by the indigo planters. It was first published in 1860.

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Is interpreter continuing education online as good as in-person learning?

By: Andrea Capuselli

These months of confinement have changed our lives in many ways, including how we teach and learn. Despite the terrible consequences the pandemic brought to the professional interpreting world, there have been positive effects: a profession more united than ever before, and the possibility to attend courses, workshops and classes remotely from every corner on earth.

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How to translate Perumal Murugan: Nandini Krishnan on her experience with ‘Estuary’

By: Andrea Capuselli

Award-winning Tamil writer Perumal Murugan’s latest novel Estuary has been translated by Nandini Krishnan. Estuary is a curious book. It may appear flat in its tone, but the preoccupation of the government clerk Kumarasurar with his son Meghas’s welfare is universal. Many parents will identify with it. Much of the story revolves around Meghas’s request for a fancy smartphone that Kumarasurar may or not be able to afford. Estuary is a commentary on society and a gentle dig at people who are immune to external influences and refuse to evolve.

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Carlos Fonseca and Megan McDowell on Translating “Natural History”

By: Andrea Capuselli

Carlos Fonseca’s Natural History (Farrar, Straus and Giroux, 2020) is a singularly difficult book to describe. It’s always hard to sum up an entire novel in a few words, but this one poses special difficulty. It has multiple, layered, sprawling stories, and the book is more about the journey than the destination. It’s a philosophical novel of ideas, a story about art and theory in which language is of primary importance. It’s about mimeticism and identity, about belief and nihilism, family and generational conflict. It calls to mind Georges Perec’s idea of the novel as a puzzle that the reader must reconstruct, though Carlos ensures that the solution is always just out of reach.

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Against the “Good” Translation: The Power of Disobedience

By: Andrea Capuselli

Today on WWB Daily, Gitanjali Patel and Jessie Spivey of Shadow Heroes, an organization that runs creative translation workshops for students, take on the myth of the “good” translation. Deconstructing the harmful and exclusionary assumptions behind the phrase, they propose an alternative approach to translation.

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At QF, Georgetown Professor’s Translation of Interviews Gives English Speaking Audience New Insight About Palestinian Poet Mahmoud Darwish

By: Andrea Capuselli

One of the greatest Arabic language poets of the 20th century, the late Palestinian author and cultural icon Mahmoud Darwish, is the focus of a recent book titled Palestine as Metaphor (Olive Branch Press). The book is a collection of interviews that have been translated into English by Arabic professor at QF partner Georgetown University in Qatar (GU-Q), Dr. Amira El-Zein, and professor at Georgetown University in Washington, DC, Dr. Carolyn Forché.

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